What are the Benefits of Flexible Packaging?

Leading the way in packaging innovation, flexible packaging adds value and marketability to food and non-food products alike. From ensuring food safety and extending shelf life, to providing even heating, barrier protection, ease of use, resealability and superb printability, the flexible packaging industry continues to advance at an unprecedented rate.

Flexible packaging combines the best qualities of plastic, film, paper and aluminum foil to deliver a broad range of protective properties while employing a minimum of material.

Building a trusted and renowned name in the FMCG industry is difficult, and we know it. Hence, to help you go far and build a sustainable business we bring to you the benefits of switching to paper packaging from any substandard packaging.

1.    Eco-friendly:

With consumers ‘Going Green’ it's really important for brands to switch for environmental-friendly options to sustain in the long run. This is where paper packaging turns out to be really useful as it is one of the most sustainable materials available: it’s recyclable, renewable and has consistently had the highest recycling rate in recent years and, even if it does end up as litter is still biodegradable. In fact, flexible packaging degrades faster than a leaf!

2.    Convenient:

The lifestyle of traditional consumers is drastically different from what it was a couple of decades ago. Younger audiences, in particular, are always on the go, looking for products that are both healthier and more fitted to their busy day. In such a scenario, flexible packaging seems beneficial as it is light-weight and easy to open, carry, store, and reseal.

3.    Cost-efficient:

It’s really no wonder why paper packaging is one of the fastest-growing segments of the packaging industry. Combining the best qualities of plastic, film, paper, and foil to address unique needs with minimal materials, this solution offers indisputable value. The minimalism of flexible packaging allows the manufacturer to get a sustainable packaging option at a pocket-friendly rate, as well as has the ability to simplify your process. All of this equates to reduced production and materials costs. 

4.    Lightweight:

Cardboards, wood packaging and all these old-style  packaging methods were heavy, but paper packaging is lightweight because of the raw materials used in it. The reduction in weight, combined with the space-saving attributes of flexible packaging, means that more products can be transported with less consumption of fuel and energy.

5.    Extended shelf-life:

One of the most important reasons why flexible packaging is growing in acceptance is that it preserves food well. Due to airtight packaging that protects food from environmental elements such as sunlight, temperature, and moisture, flexible packaging can increase the shelf life of perishable products.

6.    Flexible Packaging is Versatile:

Versatility in a packaging solution is key. With the variety of options in flexible packaging, you can create a package that stands up, hangs from a peg display or sits on a shelf. In other words, the packaging works for the product rather than the other way around.

7.    Innovative and attractive designs:

Unique and creative packaging stands out to shoppers, and flexible packaging offers the versatility and customization to take creativity to the next level. With the glossiness and clarity, you can design your product packaging in practically any shape or size, as well as print high-quality graphics, brand imagery, and label information.

8.    You Don’t Have To Sacrifice Durability For Flexibility:

Whether you need a solution that protects perishables, is resistant to tears and punctures, prevents tampering or safeguards against damage during transport, you can implement flexible packaging options without sacrificing these durability components. Stand-up pouches, for instance, are both durable and versatile, featuring a gusseted bottom that expands when filled.

The green movement has led to a wave of innovative new eco-friendly alternatives to traditional packaging materials. From recyclable flexible packaging to biodegradable containers, there is seemingly no end to the options available to the environmentally-conscious business.

The new-age packaging with its versatility, custom qualities, efficiency in conserving resources, and sustainability, is all set to help your business grow. There’s no better time to consider flexible packaging for your new product line or as an upgrade to an existing package.